PR & Communications
Regional communications strategy, media relations, executive positioning, launch narratives, stakeholder engagement, and content that makes complex subjects useful to audiences.
CONTENT · PR · MARKETING COMMUNICATIONS · JOURNALISM
ClaudiaTan Xin Tong
Singapore
Working across APAC
A Singapore-based content marketing and communications professional working across APAC. I turn audience and market insight into multi-channel content, regional campaigns, and stories shaped for local relevance.
Content & Marketing
Audience-led content strategy, integrated campaigns, social and digital storytelling, localisation, performance optimisation, and editorial systems designed to scale across APAC.
Editorial & Journalism
Interview-led storytelling, scripts, features, and cultural writing across entertainment, lifestyle, technology, sustainability, and business trends.
Selected work
Selected Work
Communications, content, journalism, and integrated campaign work shaped by audience insight, regional collaboration, and clear editorial decisions.
Content & Marketing
Regional content strategy
2021–2025
DHL Logistics of Things content hub growth
DHL Group
Co-developed regional content strategy and led end-to-end production across articles, video, social, newsletters, and integrated product storytelling, working with teams across more than ten APAC markets.
Content strategyAPACEditorial systems
Corporate communications
2025–Present
DHL Logistics of Things Customer features & integrated campaigns
DHL Group
Instead of selling our service, we sold impact.
Media relationsThought leadershipBilingual communications
Video campaigns
2020-2021
Hawker Culture Series for Singapore Tourism Board
Singapore Tourism Board
Delivered a 4-part tentpole video series campaign for Singapore Tourism Board, publicising hawker culture's UNESCO recognition.
Branded storytellingVideostoryboardingScriptwriting
PR & Communications
Internal Communications
Jun 2021 - Mar 2025
Internal communications and employer branding campaigns
DHL Group
Crafted multi-channel campaigns spanning both internal and external communications. Key campaign featured one of DHL's very own couriers, A'Fif, who is the captain of Singapore's national Sepak Takraw team. Juggling his full-time Internally, A'fif's story employee features showcasing the work that our employees did on both internal and external-facing platforms.
Explore the portfolio
About
The perspective, experience, and editorial instincts behind the work.
Work
Selected communications, content, journalism, and integrated campaign projects.
Resume
Career progression, capabilities, recognition, and professional development.
Contact
Start a conversation about content, communications, or regional storytelling.